Juliette Powell Using Social Media to Build Your Real Estate Business

Juulette Powell spoke at Mega Agent Technology Camp on how to build your business using Social Media. Here are some ideas from her speech:

The key to building your social capital is to add value to your community. The more value you add, the more they start talking about you.
Where do you begin? With the people around you. They have a huge influence on how you see yourself and what you are capable of.
I want to hear from someone who’s on the inside; someone who gets it.
Position yourself to become the ‘it’ person. Social media has a low barrier to entry, and gives you the potential to become a ‘microcelebrity’ – a person of influence and expertise within a particular community.
When the market goes down, the value of relationships goes up. The more relationships you’re involved in the better positioned you are.
Studies show that engagement correlates to financial performance.