Charleston Real Estate Training: Blogs

Why blog on Charleston real estate?

The answer is to improve your lead generation.  Here is why blogging improves lead generation:

• There are over 10 Billion Searches per day and 80% of all real estate customers search for real estate on the Internet.
• Of the agents that blog regularly, 28% of the blogging audience respond to the blog. A 28% rate of return is better than other form a real estate lead generation!

Here is what you can do to have an effective real estate blog:

Define 2-3 areas that you are an expert in and blog on these niches.  Examples are:

• farm areas
• subdivisions
• military
• medical
• distressed properties
• investors
• first time buyers
• out of town referrals

Other ideas for your blog include:

• FAQ
• market reports,
• neighborhood profiles
• buyer-seller tips

The more specific your area of expertise the faster you will start getting leads from your blog.  40% of all real estate searches are local, so the blog gets you noticed faster in your area of expertise.

Tips to improve your blog:

• Use a photo to break up the writing.  (Go to Flickr.com,  photobucket.com for free photos).
• Use your keywords in your title, first and last sentence.  This improves your search engine placement.
• Start with the top producer blog (free) and write 2-3 times per week.  Good luck!