Technology Masterminds – The Master Plan Week 1
Week One — In Review
In the first week of Technology Masterminds we reviewed the grand strategy for increasing the number of leads to your Internet site. Your homework assignment for this week is to:
a) identify your niche, specialty, and passions. With these unique traits, you will build your special brand and Internet storefront.
Examples: buyer specialist, geographical farm, military specialist, investor, bank properties
b) select a domain name that includes your niche, geographical area, and what you are selling (real estate, Properties, homes, land,investments, etc)
Examples: charlestonmilitaryrelo.com, stonoferryproperties.com, charlestonbankproperties.com, charlestonbuyeragent.com
c) develop meta tag description — A call to action that real estate customers will want to click on your site. It should describe your niche and be different from other sites.
d) develop keywords (search terms for your niche/specialty)
Examples: Charleston real estate, Charleston homes for sale, Charleston foreclosures, etc
Go ahead and add your results and compare with the rest of the class.
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Renee,
Good title (meta tag) and key words. One minor suggest, in your meta tag, maybe say “Search here for Miltary relocation information on…” This could make it a stronger call for action. Also, what is your domain name?
Thanks for your help on the domain name. Niche? I bet Charleston real estate is too broad, huh. I intend to focus on the 175-250 price point but don’t know how to work that into a web presence. Katie will be helping me with a foreclosure button. Meta-tag. . .Search here for what’s selling now?
I would look at subdivisions in the Charleston area that sell below $250K and have a high turn over rate. Grand Oaks, Shadowmoss, Park Circle, etc. Select one or two and focus on them.